DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c9468) has announced the addition of Pharmaceutical Customer Relationship Management: Tools to Improve Sales Force Effectiveness & Productivity to their offering.

The pharmaceutical customer relationship management (CRM) market features a range of advanced software and hardware solutions specifically designed to increase the effectiveness and productivity of pharmaceutical sales representatives. As a result of strong competition and increasingly strict marketing guidelines, pharmaceutical companies are showing more interest in advanced CRM tools. However, market expansion will be limited by reductions in corporate spending, potential implementation hurdles, and the shortcomings of current hardware platforms.

The market segment is estimated to reach $455M in 2003 and growth is expected to continue at a moderate compound annual rate of nearly 6.5% to 2008. By 2008, the market will grow to be approximately $625M worldwide with regional distribution of U.S. 60%, Europe 30%, Japan 8%, and rest of the world with 2%.

This report includes an in-depth analysis of current CRM technologies and incorporates casestudies, company profiles, market trends, and identified challenges and strategic options for pharmaceutical companies seeking to advance their CRM capabilities. The study also provides a detailed description ofthe assumptions used to build the models for major company market shares and the industry-wide market forecast.

For a thorough analysis of this important market, the report:

-analyzes leading CRM software and mobile hardware technologies

-highlights a number of case studies-profiles sixteen major competitors

-provides a market forecast from 2003 to 2008 with detailed assumptions for each company and the industry as a whole

-identifies various market trends and implementation challenges

-provides strategic options for pharmaceutical companies interested in advancing their CRM capabilities

I. Executive Summary I-1

II. Objectives & Methodology II-1

III. Technical Overview III-1

IV. The Pharmaceutical CRM Tools Market IV-1

V. Trends and Challenges V-1

VI. Strategic Options VI-1

Appendix: A. Definitions A-1

For more information visit http://www.researchandmarkets.com/reports/c9468