A manufacturing company used a trucking fleet to get its products to customers.
Unfortunately, the trucking fleet was costing the company money.
The trucks would bring trailers full of product to a customer, then leave, return to the company empty and later return and pickup the trailer whenever the customer was finished with it.
The company wasn't in the trucking business, it manufactured industrial shipping containers, but it incurred the costs of one anyway.
It wanted to turn the trucking system, which was a cost to the customer and