Kids do the darndest things. Especially at 90.

So you bought your five-year old the new projectile vomiting Kermit for Christmas. He tore through the wrapping paper, ripped open the box, pulled Kermie out and ... played with the box. He found six different things to do with the box in a half hour.

Good for him. And good for you. Watch that kid. He's your customer. Your customers have great imaginations. They can probably come up with hundreds of new ways to package their products. Only one or two might be workable, but those are the people you need to keep an eye on. Your ability to work with them on turning their i