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Creating a no-trade environment: use you sales team's skills to make it unprofitable for key...

By Monoky, John F.
Publication: Industrial Distribution
Date: Sunday, August 1 1993

Industrial distributors should encourage their salespeople to make it too costly for key customers to take their business elsewhere. Salespeople should be able to recognize factors that cause businesses to resist change and they must understand that speeding up the process of change could cause customers to go elsewhere.

In the sales world, meeting weekly or monthly quotas is probably the least important thing your sales staff can do. It's far more significant that your sellers make it "cost prohibitive" for customers to take their business elsewhere.

One of your ch