Industrial buyers cite lack of Web information; Thomas survey finds majority of purchasers who...

Byline: CARRIE M. BROWN

A recent survey by Thomas Industrial Network tracked the online sourcing habits of industrial buyers.

The survey concluded that 55% of industrial buyers surveyed found a lack of specific product information on supplier Web sites. Of the buyers surveyed, 52% said they would move on to another supplier Web site if specific product information was not available. And 59% found a lack of pricing information.

The survey was conducted randomly within Thomas' pool of more than 1 million opt-in online users. The survey respondents r