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Store design and decor: the visual implementation of RPM. (Retail Profit Management)(includes...

By Dietrich, Jeff
Publication: Do-It-Yourself Retailing
Date: Saturday, February 1 1997

Distribution America's Store Decor Identity Package is a Retail Profit Management (RPM)-based strategy that enhances store and product identity through aesthetic restructuring of businesses. A well-designed store allows maximum promotional merchandising, saves labor, improves security, helps customers find products easily, persuades more customers to buy, and strengthens its price/value image.

What message is your store's design and decor sending to customers? If it's not helping establish an identity that you are serious about fulfilling their product and service requirements in

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