Customer profitability -- is it enough? (News).

CUSTOMER RELATIONSHIP MANAGEMENT demands that you understand which customers create profits and those that destroy it. However this is just not enough if you want stay in business in the long term.

Historic profitability measures just don't measure profitability - financial accounting systems fail the test. You need something to replace them that can actually support the business and the business decisions that must be made.

Every product and services provider wants to know if they are profitable or not and financial reporting systems tell them this.