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Online banks specialise.(Brief Article)

NEW ONLINE BANKS ARE successfully targeting groups such as long-haul truckers, high-tech workers and the gay and lesbian community, says a new report from Meridien Research.

"Affinity banking offers a solution to smart institutions fighting to carve out a niche and survive in the fiercely competitive online banking space," said analyst Christine Barry. "They can differentiate themselves, increase customer loyalty and reduce customer acquisition costs."

Affinity banking lets consumers show pride and support for groups they're affiliated with. For some people,

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