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Galleries aim for many happy returns: unique services and events keep customers coming back for...

By Jancsurak, Joe
Publication: Art Business News
Date: Tuesday, March 1 2005

Chances are if you ask an owner or director of an art gallery that has been in existence for a decade or more, how many customers are in their database, his or her answer will be in the thousands. The information kept on these clients, coupled with special events and services help separate the outstanding galleries from the rest.

What follows are strategies for attracting and keeping customers as told by the owners and directors of eight leading galleries.

Barucci: St. Louis

At the Barucci Gallery in St. Louis, owner Shirley Schwartz has informati

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