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Packaging smarts: if you're a packaging supplier looking to win or keep Hewlett Packard'...

By Andel, Tom
Publication: Paperboard Packaging
Date: Tuesday, March 1 2005

Hewlett Packard takes pride in having "Smart Packaging." This is a concept that applies current and emerging technologies in logical ways to improve product protection, security and distribution, and to maximize customer service. Radio frequency identification (RFID) is one of those technologies that helps HP respond to customer requirements like those of Wal-Mart, but HP's packaging vendors also play a major role in delivering on the smart packaging model. Smart packaging also means smart design.

"The packaging vendor's role varies by business," says Alison Kent, seni

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