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No crying over crabgrass: this lawn care operator found a way to guarantee that his...

By McCabe, Barbara
Publication: Landscape Management
Date: Tuesday, June 1 2004

Rick Morgan has made an art out of running his lawn care business, and he encourages other lawn care operators to do the same.

Morgan, who owns and operates Green World in Hampstead, NH, started out 22 years ago as a landscape designer, an occupation in which he does what he describes as "sculpting in the real world." After he and a partner purchased a lawn care business from a relative 17 years ago, he began putting his artistic abilities to work in his new company.

"Running a business is an art," explains Morgan, who is a fine arts painter and sculptor in t

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