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Global positioning: Creating winning mCommerce business models in financial services. (Tech...

By Giometti, Mark C.; Ragas, Don; Shipley, William; Whitehead, Matthew J.
Publication: Buyside
Date: Tuesday, January 1 2002

Mobile commerce, or mCommerce, is something that financial services firms cannot ignore. Of the people using wireless today, only a small fraction are currently using it for financial services but that number is expected to grow rapidly. A recent Tower Group study estimated that there were only 500,000 users of wireless financial services in the U.S. in 1999 and 9.8 million in the rest of the world. The same study projects that by 2005, the number of U.S. users will grow to 35 million, with 230 million users in the rest of the world.

There axe five potential strategic o

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