Excelling at customer service.(ShortTakes)(Brief Article)

"Customer service standards are only as good as the people who enforce them. Telcos may have good intentions when it comes to delivering service, but only one thing counts--the customer's actual experience," according to Measure-X, a Phoenix-based company that specializes in customer service and sales skills.

The company offers the following tips [www.measure-x.com]:

Develop realistic standards. Customer-service standards should be supportable with the current staffing and budget. Further, standards should be simple and easy to implement.

Provide