Most videographers know that providing excellent customer service can distinguish you from your competition, increase your customer referrals, and get your name out there. But are you aware that bad customer service will get your name out there, too? Excellent customer service is usually associated with higher-end services, and affluent people will gladly pay more to receive excellent customer service. Unless your business is volume-based, you want to reach the higher-end brides because you can only serve one or two per weekend. I would rather shoot one $4,000 wedding than four $1