AT&T Survey Says On-Line Shoppers Have High Expectations of E-Tailers During 2000 Holiday Season.

This holiday season, consumers' expectations will be higher than ever when they shop on the Web, according to an AT&T survey. However, the research also shows many Web businesses may not be prepared to meet those expectations.

In polling the top management at 150 e-tailers and comparing their thoughts with those of 600 consumers, AT&T found that 97 percent of the consumers who shopped on-line during the 1999 holiday season expect to shop on-line in the coming season. Among consumers who did not shop on-line in 1999, half plan to give it a try during the 2000 holiday se