Association acts to improve service levels at retail outlets, BUSINESS TIMES

Business Times (Malaysia)

02-27-2003

IN an attempt to improve service levels at the retail outlets, the
Malaysia Retailers Association (MRA) plans to have its members accredited
for excellence in dealing with customers.
The 2003 "Retail Service & Courtesy" Standard of Excellence
Accreditation program, a first for MRA, was prompted by comments that the
level of service in Malaysia, particularly the retail sector, is not as
good as in South Korea, Thailand and Indonesia.
The program is organized in collaboration with the National
Pro