Treat subscribers as customers: better renewal rates and faster pay-up - two benefits of...

Magazine publishers and fulfillment houses are realizing the benefits of improved customer service. Many publishers are reaping better renewal rates and faster payments as a result of renewed focus on customers' needs. Several have been experimenting with more efficient delivery programs such as credit-card-telephone-orders. Kable Fulfillment Services has adopted a Total Quality Management philosophy to assist employees with making decisions on behalf of publishers.

Strengthening the customer service you offer can help keep renewals and, as a result, ratebases, on the rise. If cu