They're not just subscribers! They're customers!(customer service in magazine...

Magazine publishers are becoming more aware of the need to implement quality customer service. Good customer service, either in-house or through fulfillment houses, benefits the publisher through better renewal rates, faster paid subscriptions and more sales. Important factors in improving customer service include training and support customer service representatives, and empowering employees to resolve problems quickly and efficiently.

Three calls later, the subscriber has decided that maybe he won't renew BBQ Weekly after all. It took six weeks to get the first issue, and the la