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Answering the call: Latin America finds a thriving business providing customer support to the...

By Brown, Greg; Goodman, Joshua; Love, Elizabeth; Thompson, Andrew
Publication: Latin Trade
Date: Wednesday, January 1 2003

Fielding angry phone calls from frustrated software buyers is not exactly a college graduate's dream job. But in Argentina, where unemployment is running at a record 22%, steady work, menial as it may seem, is fantasy enough.

Tough times keep Norberto Varas busy. The CEO of Teleperformance Argentina is constantly on the road trying to convince clients like software giant Microsoft in the United States and telecom Tele2 in Spain that Argentina's economic penuries are their competitive advantage. Varas wishes that his native country's economic crisis hadn't proven such a

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