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CRM unifies Colorcon's global image: a single company face boosts customer confidence.(BEST...

By Favilla, Emmy
Publication: CRM Magazine
Date: Monday, November 1 2004

Colorcon needed to show one face to all its customers to stay globally competitive. "We needed to give our customers a high level of confidence that whatever product they were purchasing from us was the same product that they were purchasing worldwide," says Perry Cozzonne, CIO of the developer, manufacturer, and supplier of film coating and other specialty chemicals and products for the pharmaceutical industry.

In other words the company wanted its customers to be secure that the coating on a pill that is manufactured in North America is the same coating on a pill man

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