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Hoisting the colours: in-house volume colour printing has traditionally been beyond small...

By Bland, Vikki
Publication: NZ Business
Date: Sunday, August 1 2004

Anyone who has seen the movie Legally Blond 2 will remember central character Elle Woods proudly presenting Capitol Hill politicians with her pink "pop up" chart in the hope of getting support for an animal rights bill. While Elle's questionable IQ ultimately sabotages her artistic efforts, she does get one thing right--businesses have long been aware of the benefits of producing important documents in colour.

Unfortunately, printing in-house, in volume, and in colour has traditionally been beyond the budgets of smaller businesses. The cost of fast colour printers and

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