Instilling the feel good factor: Clive Littin presents ten simple techniques for building...

"Customer-focused business" sounds as familiar as toast for breakfast. But for this humble customer, business focused on what I want is as rare as hen's teeth.

Small business owners know how to work hard--you know what I'm saying. But if your hard labour is not giving you the results you want, allow me to give you some encouragement:

* Go back to basics.

* Divide and conquer.

Building rapport with your customers has to be the most fundamental dynamic of every business. Here are ten little ways to help your customer feel good doing busi