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Baseball's E-Commerce Pitch.(Major League Baseball Web sites)

By Black, Jason
Publication: Internet World
Date: Saturday, September 15 2001

WHETHER YOU'RE A FAN LOOKING FOR the latest information about your favorite player or just looking to buy the same cap he wears at home games, the Web sites of Major League Baseball and its 30 franchises have the bases covered. This doesn't guarantee a win in the virtual arena of online shopping: There's competition both on- and offline. The league has assembled some impressive talent, however.

Noah Garden, senior vice president of e-commerce for Major League Baseball Advanced Media, is well aware of the competition. "We make sure what they put in front of their custome

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