TCI Cablevision salutes The Cable Guy.

SEATTLE--(BUSINESS WIRE)--June 13, 1996--TCI Cablevision of Washington Inc. recognizes the humor in the new comedy, The Cable Guy.

In fact, over 100 of TCI's real cable guys were on hand last night for an advanced screening sponsored by Columbia Pictures and KISW Radio. The movie will be

"There has been a lot of anticipation in advance of the release of this movie...particularly within our industry," says Bill Bennett, general manager of TCI Cablevision's North Seattle area. "We wanted our employees to sit back and enjoy the story of a fictitious cable guy. And, we thought it was entertaining."

The Real Story Behind the Local Cable Guys

TCI cable guys are committed to providing exceptional customer service. Sometimes, however, the unexpected occurs and they are challenged to go beyond the call of duty. A typical day may not only include installations and service calls, but also cable heroics such as rescuing cats out of trees, attending to medical emergencies and car problems, as well as intercepting muggers. The company routinely honors employees for these special feats, in addition to service performance.

Customer Service is Paramount

TCI Cablevision has made a concerted effort to improve customer service and become an exceptional supplier within the cable industry. The "real cable guys" have a mandate to provide these service initiatives:

-- Respond to all cable service calls within 24 hours

-- Provide new installations within two days

-- Commitment to service appointments within a two hour

time-frame

-- On-time guarantee: TCI will be on time or the customer's

installation is free of charge

-- Service guarantee: TCI will provide service when stated

or customer will receive a $20 credit toward future service

-- If a customer is not completely satisfied with their new cable

service, they are entitled to a money-back guarantee within

the first 30 days

-- Immediate response to power outages

"With the advent of satellite TV and other competitors, customer service will make the difference in the marketplace," says Bennett. "We examined our weaknesses and have made vast operational improvements in recent years. Our customer service guarantee is analogous to the Nordstrom philosophy; the customer is our top priority."