Why Is a Good Return Policy Important?

According to a recent Harris Poll, 91 percent of respondents indicated that a store's return policy is important when making a purchasing decision. And as online shopping becomes more commonplace, return policies become that much more important. A definitive retail return policy can help boost sales because an overwhelming percentage of consumers place their trust in it. In other words, consumers see a store's return policy as a guarantee that reflects the trust retailers have in the products they sell.

For more on return policies, be sure to read Set Return Policies That Work for You and the Customer.