Data Warehouse Institute ShowAlert!

MINNETONKA, Minn.--(BUSINESS WIRE)--Nov. 2, 1998--

Carleton Unveils "Pure-View" For Active Customer Data Management,

at TDWI Leadership Conference - Orlando, FL, November 3-4, 1998

Carleton, a leading provider of data integration solutions, will unveil Pure-View(tm),

the first complete active customer data management solution, at the TDWI Leadership Conference, November 3-4 in Orlando, Florida. Pure-View addresses the unique requirements of customer data management. It enables companies to create an accurate and integrated view of their customer or household for OLAP data marts and customer relationship management analytical applications for making more informed business decisions. As well, Pure-View provides a link back to the operational systems to support closed-loop marketing.

Come to the Carleton Booth #56 at the TDWI Leadership Conference (Omni Rosen Hotel, Orlando, Florida) to see a demonstration of Pure-View and to hear more about how Pure-View supports the emerging industry of customer relationship management.

To schedule an appointment with a company representative during the show, please contact Dawn Hopkins in Carleton's Booth #56 or call Kristen Bala at Sterling Hager, Inc. at 617.926.6665 ext. 259. For more information on Carleton, please visit our web site at http://www.carleton.com, send e-mail to info@carleton.com or call 1.800.328.3998. Pure data Pure results

Carleton at

TDWI Leadership Conference

November 3-4, 1998,

Omni Rosen Hotel, Orlando, Florida

Booth # 56