IMA Releases EDGE 4.0.

SHELTON, Conn.--(BUSINESS WIRE)--Aug. 24, 1998--

Award-Winning Customer Interaction Software Improves Customer Relationship Management Activities

IMA (NASDAQ:IMAA), a global provider of enterprise-wide front office customer interaction software (CIS) for call center automation,

This version of EDGE offers a number of new and expanded features for inbound and outbound call center environments, including software-based predictive dialing, Year 2000 compliance, comprehensive support of a wide set of computer telephony integration (CTI) interfaces and expanded currency and language functionality for international use.

"Companies are quickly embracing the mission-critical importance of superior customer service as a competitive differentiator, and are looking for powerful technology and experienced vendors to deliver an integrated front-office solution for sales, marketing and support," said Kian Saneii, vice president of worldwide marketing for IMA. "The call center has evolved into the customer interaction center, which acts as the centralized hub of customer contact in the enterprise. Companies must be able to accommodate customer requests, regardless of the type or source of contact -- inbound or outbound, service or sales, phone calls, fax or Web interaction."

Saneii noted: "IMA's EDGE is the established architecture of choice for complex, multi-purpose call centers, and EDGE 4.0 builds on that reputation by providing a rich set of enhancements and new features that brings to our customers the industry's most powerful and flexible customer relationship management solution."

New and Expanded Feature Set

EDGE 4.0 offers call centers a number of new and expanded features, including:

-- Software-based Predictive Dialing: IMA SoftDial Plug-In(tm),

IMA's revolutionary new software-based predictive dialing solution that significantly and cost-effectively improves the productivity and efficiency of call center agents making outbound calls.

-- Year 2000 Readiness: EDGE 4.0 has been tested and verified as

being Year 2000 compliant.

-- Expanded CTI Interfaces: EDGE 4.0 provides updated integration

with a variety of popular computer-telephony middleware products, including IBM CallPath version 2.1 and Lucent Call Visor version 5.

-- Internationalization: EDGE 4.0 features a number of enhancements

that simplify the localization of EDGE applications for various countries.

In addition to the above, EDGE 4.0 delivers skills-based routing, inbound and outbound application support, scripting, campaign management, lead tracking and automated literature fulfillment. EDGE 4.0 include the industry's widest support of multiple desktop links, relational databases, PBXs and ACDs, IVRs, predictive dialers, CTI middleware and legacy system gateways.

Leading Teleservices Provider Improves Competitiveness with EDGE 4.0

ICT GROUP of Langhorne, Pa., is one of the world's largest teleservices providers with nearly 4,500 employees and 30 call centers in the U.S., Canada and Europe. ICT GROUP uses IMA's EDGE and AdvantEDGE products as their desktop customer interaction software solution. "As a company with a strong global presence, the expanded international capabilities of EDGE allows us to be more competitive in the world market and provide our clients with applications and campaigns built in the appropriate local language," said Tim Kowalski, chief information officer of ICT GROUP. "That, plus Year 2000 compliance and enhanced CTI interfaces, make EDGE a powerful and flexible component of ICT GROUP's technology infrastructure."

Christopher Pavlic, research analyst at The Aberdeen Group, noted: "IMA's EDGE 4.0 helps organizations improve total customer management, not just response times to individual calls or incidents, by taking an enterprise-wide approach to customer interaction. EDGE 4.0 reflects IMA's experience in the areas of CTI middleware, legacy, and voice and data integration, and provides strong links to other enterprise information technology resources, which is an increasingly critical requirement for front-office software. The addition of a software-based predictive dialing module in EDGE 4.0 adds to an already robust feature set, and will help call centers be more productive by eliminating the need to purchase costly proprietary dialing systems."

About IMA

IMA is a global provider of enterprise customer interaction solutions designed to maximize the customer satisfaction, loyalty, retention and revenue-generating opportunities of call centers used for sales, marketing and customer service. The company's award-winning, CTI- and Web-enabled front office software has been licensed to over 400 clients with more than 40,000 end users worldwide in a wide variety of industries. IMA products and services are the choice of leading corporations such as Avery Dennison, Bank of Tokyo-Mitsubishi, Bose Corporation, ICT Group, Lloyds TSB Bank, Pacific Gas and Electric, SNET and Xerox. The company also offers a full range of professional consulting, technical support and education services. IMA is a publicly traded company (NASDAQ: IMAA) with headquarters in Shelton, Conn., development facilities in Irvine, Calif., offices throughout the U.S., in Melbourne, London, Paris and Frankfurt, and representatives worldwide. More information about IMA's products and services can be found on the World Wide Web at: www.imaedge.com, or requested via e-mail at: info@imaedge.com, or by calling 1-800-776-0462.

NOTE: IMA and EDGE are registered trademarks and AdvantEDGE, CyberEDGE and IMA Softdial Plug-In are trademarks of IMA. All other products or company names mentioned are used for identification purposes only, and may be trademarks of their respective owners.

This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, product concentration, customer demand for products and services, lengthy sales and implementation cycles, post-delivery obligations, dependence on proprietary and licensed technology, dependence on indirect marketing and distribution channels, rapid technological change, competition, risk of product defects and product liability, risks associated with international operations, dependence on emerging markets for call center customer interaction software, governmental regulation, changes in general economic conditions and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission.

    CONTACT: IMA
              Bob Ventresca
              (203) 925-6878
              bobv@imaedge.com
              or
              Jacobs & Prosek
              Janette Baxter/Jill Klimack
              (203) 378-1152
              jandpjanette@snet.net