Jump Start Your One-to-One Initiative! Peppers andRogers Group Sponsors 1to1 Institute for...

Business Editors

STAMFORD, Conn.--(BUSINESS WIRE)--Dec. 23, 1999

"1to1 Institute", a five-day CRM seminar led by Don Peppers, Bob Dorf and a senior team of Peppers and Rogers Group consultants will be held January 16-20, 2000 at the Prudential Center for Learning and Innovation

in Norwalk , Connecticut. The intensive, interactive seminar is designed for executives currently working with one-to-one principles and strategies. Combining a heady mix of guest speakers, consultant presentations, case studies, team building and peer review, the format enables participants to focus 24 hours-a-day on turbo-charging their one-to-one programs. Enrollment will be strictly limited for optimal interaction with presenters and consultants.

"We have created an environment in which executives will learn more about CRM as a discipline and be able to exchange thoughts and ideas with others involved in implementing similar programs," said Don Peppers. "Attendees will have the opportunity to work on their own one-to-one initiatives in a personalized way."

The program is designed specifically for advanced marketing, sales, customer relationship and information technology professionals at enterprises that are just beginning to implement or are in the early stages of one-to-one initiatives. The program's agenda is based upon Peppers and Rogers Group's unique methodology, which leverages technology to treat different customers differently - giving each customer a powerful incentive to buy more today, and return tomorrow to buy again..

In addition, attendees of the 1to1 Institute will learn change management techniques for creating a 1to1 enterprise, how one-to one efforts impact Human Resource departments, and how to address the various roadblocks that are sure to challenge a one-to-one journey. The 1to1 Institute agenda includes the following topics:

-- Company Assessment

-- Moving from product focus to customer focus

-- Understanding your customers strategic value and long

term values

-- Migrating from customer focused to customer centered

strategies

-- The new role of the 1to1 Sales Force and Call Center

-- Evaluating Technology

-- The role of e-commerce

-- Marketing 1to1 on the Web

-- Using email to develop successful 1to one relationships

-- Addressing personnel reactions to technology

For more information and/or to receive registration information, go to www.1to1.com/1to1/institute or call Nicole Clark at Peppers and Rogers Group, 888-802-6493.

ABOUT PEPPERS AND ROGERS GROUP

Peppers and Rogers Group was founded in 1993 by internationally acclaimed authors Don Peppers and Dr. Martha Rogers. Bob Dorf is the firm's president. It is one of the fastest-growing private companies in the United States, and was named in 1998 to the Inc. 500 list of rapidly expanding private firms. Peppers and Rogers Group provides leadership, education and consultative services that help clients reengineer their sales and marketing processes, resulting in increased customer loyalty, maximized share of customer and improved profit margins. Some past and present clients include Oracle, 3M Corporation, American Cancer Society, Hewlett-Packard, AT&T, US West, Xerox, Pitney Bowes, IBM.

Don Peppers and Martha Rogers, Ph.D., co-authors of Enterprise One to One and The One to One Future, recently released The One to One Fieldbook, co-authored with Bob Dorf. Their fourth and newest book, The One to One Manager: Real-World Lessons in Customer Relationship Management (October 1999) is the first in a new series of one-to-one management case history studies. For more information contact: Kathryn Kavicky Peppers and Rogers Group 203-316-5121 X 3150 www.kkavicky@1to1.com