Modem Media Boasts Strong Presence in European Marketwith Significant New Business Wins and...

NORWALK, Conn. and LONDON--(BUSINESS WIRE)--Nov. 18, 1999--

Modem Media . Poppe Tyson (NASDAQ: MMPT), a leading builder and marketer of customer-focused e-businesses, today announced that its newly acquired Munich office has been appointed by Europaische Reiseversicherung AG, Europe's

Modem Media/Europe also announced that the London office has been selected by CGU, one of Europe's largest general insurers, to develop their overall Internet strategy and e-business initiatives that will launch in early 2000.

"Our significant penetration of the European market is a direct result of our ability to serve our global clients in local markets and provide them with superior Internet and e-business solutions that enhance their overall market position," said G.M. O'Connell, Chairman and CEO of Modem Media. "We intend to continue expanding the Modem network throughout International markets as the Internet continues to impact businesses worldwide."

In addition to its new business wins, Modem also announced the restructuring and expansion of its European management team in order to better support and continue the growth in the European arena. Tim Sexton has been promoted to Regional Director, Europe, and will also continue his current role as Managing Director of the London office.

About Modem Media

Modem Media (http://www.modemmedia.com) is a leading builder and marketer of customer-focused e-businesses for world-class brands. Based on customer-driven insights, Modem Media identifies e-business opportunities, and utilizes its conceptual, technological and marketing expertise to build, distribute and manage unique e-business solutions for its clients. Headquartered in Norwalk, Conn., Modem Media's expanding global presence includes offices in New York City, San Francisco, Toronto, London, Munich, Tokyo, Hong Kong and an affiliate office in Sao Paolo. With more than 560 professionals worldwide, Modem Media has created customer-focused Internet solutions for global brands such as 3M, Citibank, Intel, Delta Air Lines, E

rade, General Electric, IBM, Sony Computer Entertainment of
America, Unilever and Vodafone.