Troba Inc. Announces Multi-Million Dollar VentureFinancing; Company to Expand Its Business...

Business/High-Tech Editors

SAN FRANCISCO--(BUSINESS WIRE)--Nov. 9, 2000

Troba, Inc. announced today it secured $5.5 million in financing from CMEA Ventures, a premier Silicon Valley, early-stage venture capital firm.

Several prominent angel investors also participated

Troba recently released the version 1.0 offering of its electronic-Management-By-Objective (e-MBO(TM)) product suite which enables companies to develop, measure and track customer satisfaction by linking customer behavior to customer goals. Troba's goal-oriented approach also will soon allow companies to intervene in real-time when customers fail to achieve their goals online. With the additional capital, Troba plans to launch e-MBO(TM) into the corporate and e-Business marketplaces and to expand its business development and sales activity.

"Troba's solution is perfectly timed," said Vlad Dabija, partner of CMEA Ventures. "Online businesses have come to realize that they must meet traditional profit and loss goals. To do so, they must design and merchandise their sites and care for customers as well as the best brick-and-mortar retailers do."

Before Troba, companies used unreliable methods to evaluate the effectiveness of their Web sites and e-commerce interactions with customers. With Troba's e-MBO(TM) software platform, businesses can achieve profitability far more easily by accurately measuring how well their sites support key business and customer objectives. In the near future, Troba will allow businesses to measure meaningful levels of customer satisfaction based on real-time customer behavior.

"Because of the increased pressure to demonstrate profitability and positive cash flow, running an online business has never been tougher or more complicated," said Elizabeth Charnock, CEO, Troba. "Since founding Troba, we have already enabled Fortune 1000 clients to align their Web sites with their key business goals, as well as to improve their online operations and overall customer satisfaction. The Troba team, expert in human-centered technology design, integrates human factors into software analytics to make it possible for e-Businesses to stay competitive and operate profitably by helping their customers achieve their online goals more effectively."

About Troba, Inc.

San Francisco-based Troba Inc. was founded in 1999 to help Fortune 1000 enterprises build smarter business sites. Founded by former Sun Microsystems, Hewlett-Packard, Apple and Netscape professionals, the company's software and e-MBO(TM) commerce infrastructure provide a complete suite of software, platform and professional services that delivers unprecedented levels of insight into customer behavior for Internet-driven business. More information about Troba can be found at www.troba.com

About CMEA Ventures

Founded in 1998, CMEA Ventures is a partnership focused on making equity investments in high technology companies serving the information technology and the life sciences industries. CMEA Ventures' limited partner investors include financial institutions, large corporations, trusts, and very high net-worth individuals. CMEA currently has more than $420 million of capital under management. More information about CMEA Ventures can be found at www.cmeaventures.com.