USA Group Selects LivePerson Technology for Real-TimeCustomer Service On the Web.

Business & High Tech Editors

NEW YORK--(BUSINESS WIRE)--July 31, 2000

USA Group(R), the nation's largest guarantor/administrator of education loans selected LivePerson, Inc. (Nasdaq: LPSN), a leading application service provider (ASP) of technology that facilitates real-time

The LivePerson real-time chat technology enables college-bound and current students and their parents to instantaneously communicate with education loan experts through the College InfoSource site. USA Group's College InfoSource provides complete, straightforward college aid information from the nation's most experienced source.

"College InfoSource helps simplify the complex process of financing a college education," said June M. McCormack, USA Group executive vice president. "By using LivePerson's online customer service chat technology, we are expanding our customer service to include a personal touch on the Web. Many of our customers turn to the Web first for answers. This technology allows us to provide reliable advice in real-time for families as they go through the process of planning and paying for college."

Through LivePerson's technology, USA Group has conducted several hundred live chat sessions on CollegeInfo Source in its first two months of operation. This live, personal access gives college-bound students and their parents quick answers to pressing questions, such as how to: find free money; plan for the future; and understand and maneuver through the financial aid process. Visitors to the College InfoSource Web site can chat online with USA Group's education loan experts between noon and 9 p.m. Eastern Standard Time.

"Obtaining financial aid for college and graduate school is often critical and can be a challenging process for parents and students. By adding the human touch, USA Group's, College InfoSource is helping to change that and is recognizing what so many Web sites are learning -- that there's no substitute for instant communication with a real live person," said Robert LoCascio, President and CEO of LivePerson, Inc. "We're thrilled to be working with USA Group to make this available to students and parents."