Existing Clients to Upgrade to New SEDONA Intarsia V2;Over Twenty Customers Choose New Version.

Business Editors

LIMERICK, Penn.--(BUSINESS WIRE)--Oct. 11, 2000

SEDONA(R) Corporation (NASDAQ: SDNA) (www.SEDONAcorp.com) announced today that following the successful launch and general release of the new version of its Customer Relationship Management (CRM) application --Intarsia(TM)

Intarsia(TM) V2 launched in July 2000, added three key capabilities to SEDONA's popular Intarsia CRM package: support for wireless devices such as laptops and handheld PCs; a portal front-end that allows individual companies and users to personalize their own Intarsia look and feel; and use of the software on an application service basis, significantly reducing the cost and time required to implement a comprehensive CRM solution.

According to Marco Emrich, President and CEO of SEDONA Corporation, "We are extremely pleased with the enthusiastic acceptance of Intarsia(TM) V2 by our existing client base. Intarsia is a highly verticalized, yet versatile CRM solution which continues to bring new and exciting capabilities to small and mid-sized financial services companies. With the quick adoption of this new release, our own customers are confirming that we are on the right track in providing the right product for this rapidly growing CRM market."

For more information, please call 800-815-3307, send an e-mail to sales@sedonacorp.com or visit the SEDONA Web site at www.sedonacorp.com.

About SEDONA Corporation

SEDONA Corporation, (NASDAQ:SDNA), delivers Customer Relationship Management (CRM) solutions that help small-to-mid-sized financial services companies and etailers to personalize their customer interactions and to uncover otherwise unknown sales opportunities. SEDONA enables its own clients to obtain more qualified and profitable customers as well as retain and optimize the relationships with current customers. SEDONA is based outside Philadelphia and can be reached at www.SEDONAcorp.com or 1-800-815-3307.

SEDONA(R) is a registered trademark and Intarsia(TM) is a trademark of SEDONA Corporation. All other trade names are the property of their respective owners.

This press release and prior releases are available on the KCSA Web site at www.kcsa.com and the SEDONA Corporation Web site at www.sedonacorp.com.