Business/Technology Editors

DALLAS--(BUSINESS WIRE)--Aug. 15, 2000

eFANshop today announced that it will operate an online sports fan store for NewsMax.com (www.newsmax.com), a news portal which was rated as the No. 1 consumer news site in a November 1999 web survey by Deja.com.

The store is scheduled to go live in September.

eFANshop will manage all aspects of the online store, including site design, merchandising, order processing, fulfillment, and customer service. The store will feature a broad assortment of officially licensed sports merchandise, including apparel, headwear, accessories, novelties, and memorabilia from properties such as NASCAR, NBA, NCAA, NFL, NHL, and Major League Baseball.

"Like our other affiliates, NewsMax is a high-traffic site that consumers rely on for updated news and information," said Jeff Buch, vice president of strategic alliances for eFANshop. "Our store simply enhances the NewsMax site and gives consumers another reason to visit."

"We believe our affiliation with eFANshop is a great fit with our users who are looking for quality sports products," said Christopher Ruddy, CEO & President of NewsMax.com.

About NewsMax.com

Founded in February 1999, NewsMax.com is a news, information and e-commerce company based in West Palm Beach, Fla. The company operates a number of leading websites, including NewsMax.com, MoneyNews.com, ZipTravel.com, NewsMaxUK.com, ConnectMyCompany.com, ApexClassifieds.com, and ApexMagazines.com.

NewsMax.com traffic counts are showing a steady trend upward, consistently surpassing eight million page impressions monthly.

About eFANshop

Based in Dallas, eFANshop (www.efanshop.com) provides the complete online shopping solution to news and sports websites, including MSNBCsports.com, the Internet home of NBC Sports. The company partners with established, high-traffic web sites to provide consumers with the largest selection of sports licensed products available online. Online stores that are powered by eFANshop offer a wide range of licensed sports and entertainment products, including apparel, headwear, accessories, novelties, and memorabilia from the best-known properties, including the NCAA, NBA, NFL, NHL, and Major League Baseball.

To help ensure a quality shopping experience at eFANshop-powered sites, the company has partnered with a number of leading companies, including Microsoft, the worldwide leader in software, services and Internet technologies for personal and business computing; ICL (Fujitsu), a global IT services company; Data Return, a leading provider of advanced managed hosting services based on Microsoft technologies; and PeopleSupport, the leading unified Internet customer care service provider.