Business & Technology Editors

SHELTON, Conn.--(BUSINESS WIRE)--May 1, 2000

Leading Wireless Carrier Invests in Total Customer Relationship

Management

IMA (NASDAQ: IMAA), leading provider of Customer Relationship Management (CRM) products, services and delivery channels for interaction intensive organizations, today announced that U.S. Cellular Corporation (AMEX: USM) has selected its award-winning EDGE(tm) software to assist in customer service and support across its regional call centers. IMA's EDGE is the showcase application upon which all other call center technologies are being developed and deployed. EDGE is a one-stop solution that enables businesses to achieve total customer relationship management and an enterprise-wide approach to customer service and support.

U.S. Cellular, the eighth largest wireless telecommunications company in the United States, has joined the growing list of enterprises committed to using EDGE as the solution for customer sales, service, and support, and around which call centers operate. EDGE's powerful, fully integrated front-office architecture helps each call center to become a strategic part of an enterprise-wide customer relationship and loyalty management process, enabling businesses to better attract, win, and retain customers while increasing efficiency and profitability. With EDGE, IMA is enabling businesses to build solutions that maximize the benefit of each and every interaction for the enterprise and customer alike.

"With our significant commitment to customer service, EDGE will provide U.S. Cellular with a critical tool for managing key interactions with our customers," said Jim West, vice president of information systems and CIO of U.S. Cellular.

To create this new offering, U.S. Cellular implemented EDGE as a high-visibility desktop Customer Relationship Management (CRM) solution. EDGE integrates easily with other call center applications, databases, telephony, and ACDs. EDGE is tied to back-end systems and extends the value of existing technology investments. U.S. Cellular is utilizing EDGE in five communication centers located Medford, OR; Cedar Rapids, IA; Madison, WI; Knoxville, TN; and

Tulsa, OK.

"With EDGE, U.S. Cellular has created an integrated, proactive approach to call center technology," said Jim Anderson, senior vice president of sales and marketing for IMA. "With EDGE, IMA is enabling U.S. Cellular to better serve and support its customers through its large regional call centers. IMA is pleased to demonstrate EDGE capabilities and strength in large, distributed call center environments such as U.S. Cellular."

About U.S. Cellular

U.S. Cellular, the nation's eighth largest wireless carrier, provides wireless service to more than 2.6 million customers in 145 markets and owns interests in 35 additional markets. The Chicago-based company strives to make wireless communications simple, personal and affordable for its customers. U.S. Cellular is listed and traded as USM on the American Stock Exchange. For more information about U.S. Cellular, visit the company's Web site at www.uscellular.com.

About IMA

IMA, a leader in Customer Relationship Management (CRM) products and services for over sixteen years, today provides market leading CRM/eCRM products, services, delivery channels, and pricing for bricks-and-clicks businesses. IMA products, services and business models are all designed to help companies create integrated solutions that enable interaction intensive organizations to help their customers shop, buy, and problem-solve through any interaction channel. IMA is dedicated to creating customer-centric products and services for CRM/eCRM that uniquely complete the full scope of front-office Demand Chain Management functions. Gartner Group ranks IMA as a leader in customer service and support systems and as a visionary in sales applications. Over 400 global organizations including Bose, Humana, ICT Group, Lloyds TSB, TXU, U.S. Cellular Corp., iSKY and Xerox depend on IMA products and services to help grow their business. IMA subsidiaries include Buyersedge.com inc. an open market bidding system that enables savvy online buyers to save time and money making purchases on high value, considered merchandise, and freefire inc., the eCRM industry's first and only marketplace for free-license, component-based software. IMA is headquartered in Shelton, Connecticut and has offices and representatives worldwide. Additional information about IMA's products, services and subsidiaries can be found on the World Wide Web at www.imaedge.com requested via email at ima@imaedge.com or by calling 1-203-925-6800.

NOTE: IMA and EDGE are registered trademark of Information Management Associates, Inc. Buyersedge.com and freefire are trademarks of Information Management Associates, Inc. All other product and company names are trademarks of their respective companies.

Except for the historical information contained in this announcement, the matters discussed in this announcement are "forward-looking statements" (as that term is used in the Private Securities Litigation Reform Act of 1995) that involve risks and uncertainties detailed from time to time in the Company's filings with the Securities and Exchange Commission (the SEC). In particular, IMA draws the reader's attention to the "Risk Factors" stated in the Company's Registration Statement on Form S-1 dated July 30, 1997 and its accompanying Prospectus, the Company's Quarterly Reports on Form 10-Q dated August 14, 1997, November 14, 1997, May 15, 1998, August 14, 1998, November 14, 1998, May 17, 1999, August 16, 1999, and November 22, 1999 the Company's Annual Report on Form 10-K dated March 30, 1998 and March 31, 1999, as well as to the Company's periodic and current reports as they are filed with the SEC.