B Squared Direct Inc. Enters Marketing Agreement With American Eagle Associates Inc.

Business Editors

BLOOMINGTON, Minn.--(BUSINESS WIRE)--Jan. 29, 2001

B Squared Technologies Inc. (National Quotation Bureau:BSQD) Monday announced that its subsidiary B Squared Direct Inc. has entered into an exclusive marketing agreement with American Eagle Associates Inc., a Connecticut-based

American Eagle Associates has agreed that B Squared Direct will handle product sales and customer relations for exclusive coin products from National Mint of America. The first release will feature a new minting technology that permits radiant, full-spectrum color and 24 karat gold to be laid on a silver coin.

These new products will be featured in a nationwide advertising campaign. B Squared Direct will handle product sales and deploy its unique customer service capabilities to support the American Eagle Associates marketing effort.

"We are excited to partner with American Eagle Associates, a well regarded company in the direct marketing and communications field," said Brian Jue, CEO of B Squared Direct Inc.

B Squared Direct offers customers the convenience of stay-at-home shopping for high-end merchandise with sales people they can trust. Expert sales representatives provide complete sales advising and customer assistance, similar to having a personal shopper. This contributes to long-term customer relationships based on trust, competency, and familiarity.

About American Eagle Associates Inc.

American Eagle Associates Inc. is a Connecticut-based marketing and communications agency. American Eagle Associates provides strategic input, resources, and assistance to U.S. clients and foreign companies seeking to establish and/or expand in the U.S. market.

About B Squared Direct Inc.

B Squared Direct Inc. is a direct-response marketing firm specializing in selling high-end goods to retail consumers. Based in Bloomington, B Squared Direct utilizes a direct-response advertising strategy and derives revenues from its advertising strategy, maintaining a solid customer base, and a strong emphasis on long-term client retention and recurrent sales. For more information about the company, call 952/345-0174.

About B Squared Technologies Inc.

B Squared Technologies Inc. develops and distributes technologies for emerging hot markets in a global economy. B Squared Technologies develops products and services for the Business-to-Business (B2B) and Business-to-Consumer (B2C) channels. For more information about the corporation, visit www.b2technologies.com.

Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the company, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements.