Silvon Software Introduces Customer Analysis Application; New CRM Application Added To The...

Business Editors, High-Tech Writers

WESTMONT, Ill.--(BUSINESS WIRE)--Jan. 8, 2000

Silvon Software, Inc. today announced the availability of a customer analysis solution that will be marketed and sold under the company's Stratum(TM) suite of business performance management applications.

"The Customer Relationship Analytics module of Stratum empowers companies to ensure that their most profitable customers remain satisfied and that sales and marketing efforts are aimed at retaining good customers and attracting the right prospects," said Michael J. Hennel, president and CEO of Silvon. "That starts with having a single, integrated view of customer activity from which revenue-building and customer management decisions can be made."

The Stratum Customer Relationship Analytics module includes several pre-packaged analytical views and reports addressing these areas:

- Customer Value Assessment, for examining customer and channel value from
multiple perspectives, such as lifetime sales, gross margin contribution, and
by factors that affect profitability such as discounts, freight and handling,
and average selling price. By understanding the relative value of each
customer, companies using this module can then begin to focus sales and
marketing efforts on the most profitable ones and those with the most profit
potential.

- Customer Acquisition / Targeted Selling, for additional profiling,
segmentation and ranking of customers based on propensity to buy, order
frequency, and overall purchasing behavior. With this application, businesses
can apply specialized metrics to segment customers and then build specific
promotions or sales efforts around select customer groups.

- Customer Management, for understanding the impact of order fulfillment,
returns and call center activity on actual sales performance. This module
allows users to review year-to-date sales revenue and problems reported by
customers to identify correlations and better understand how customer service
issues are impacting profits.

The Stratum Customer Relationship Analytics module does not require implementation of a Customer Relationship Management (CRM) application. For businesses that already have a contact management, sales force automation, or call center solution in place, the module can be used to leverage the value of data contained within these CRM applications through its pre-built analytical views and reports.