Merkle Appoints Pierre Charchaflian as Vice President, Client Management Services.

Business Editors

LANHAM, Md.--(BUSINESS WIRE)--Dec. 23, 2003

Merkle Direct Marketing, Inc. (www.merklenet.com), a leading provider of information-based database marketing services, announced that it has appointed Pierre Charchaflian to the new position of vice president, client

Charchaflian brings more than 10 years of experience in marketing and customer relationship management (CRM) to his new position, and has worked closely with Fortune 500 clients in catalog and retail markets to design, build, and leverage customer information to improve business performance.

Prior to joining Merkle, Charchaflian served as senior vice president of strategic marketing services at another leading provider of database marketing services. Prior to that, he co-founded DiaLogos, a Boston-based CRM consulting firm, where he helped grow the firm from three to over 100 employees in five years. Charchaflian also served as a senior consultant in the customer development group at Lochridge and Company, a spin-off of the Boston Consulting Group.

Merkle President and CEO, David Williams, said, "Merkle is pleased to have Pierre on board to work closely with several of our top clients. Pierre's solid experience in marketing strategy, marketing technology and CRM will be beneficial in serving our catalog and retail clients to positively impact marketing performance."

"I am very excited to be joining Merkle, a growing database marketing company with an excellent track record in helping clients leverage data," says Charchaflian. "I look forward to applying my CRM expertise to help Merkle's clients strategically identify and realize the full potential of their marketing programs to maximize their revenues and profits."

Charchaflian holds a degree in International Relations from the University of Massachusetts and currently serves on the Direct Marketing Association's B-to-B Operating Committee.

About Merkle

Headquartered in Lanham, Maryland, Merkle Direct Marketing, Inc., has delivered high-quality information-based database marketing services to clients across the United States for more than 30 years. By applying database marketing strategies and unparalleled database infrastructure to direct marketing programs, the company enables its clients to close the gap between marketing strategy and implementation, which can lead to significant improvements in new customer acquisition, customer retention, maximization, and profitability. The company's services and solutions include strategic consulting, business intelligence, marketing knowledge center development and maintenance, analytical services, data products, list processing, mail production and response processing services. A privately held corporation, the company has over 700 employees and approximately 300 clients. For additional information, contact Merkle at (301) 459-9700, or visit www.merklenet.com.