Business Editors/Assignment Desks/High-Tech Writers

ADVISORY...for Tuesday (April 22)

--(BUSINESS WIRE)

Haas School of Business

WHAT:       University of California, Berkeley's Haas School of
            Business will host the "Extending the Enterprise -- A
            Focus on Process Transformation" Conference on April 22,
            2003. "Extending The Enterprise" deals with strategies and
            practices for fully integrating corporate eBusiness into
            processes and relationships with customers, partners, and
            suppliers and strategy. This conference is organized by
            the school's Fisher Center for Information Technology and
            Marketplace Transformation (CITM).

WHEN:       8:30 a.m.-5:00 p.m.

WHERE:      UC Berkeley's Haas School of Business, Wells Fargo Room.
            The Haas School is located on Gayley Road between Hearst
            and Bancroft.

WHO:        Topics and Speakers:

            --  Customer Orientation -- What are the Business Process
                Implications, Diane Silver, vice president of Brand &
                Supply Chain IT, The GAP, Inc.

            --  Strategies for Efficiently Extending Enterprise
                Support, Punita Pandey, CEO, NetCustomer, Inc.

            --  The Role of Information in B2C, B2B, and B2E
                eBusiness, Dr. Dave Schrader, director of strategy and
                marketing Teradata, a Division of NCR

            --  The State of California's NGI Initiative on Extending
                the Enterprise through Web Services and Next
                Generation Cross-Enterprise Business process
                Management, Speakers from CITM, WebV2, and Intel

            --  Extending the Enterprise in the High Tech Industry:
                The Channel Partnership Case, Steve Chan, founder,
                Ripple Chain, and Arie Segev, professor and director,
                Fisher CITM

            --  The Role of Process Integration in eBusiness
                Transformation, Dennis Moore, senior vice president,
                SAP

BACKGROUND:

The increased pace of business competition and new technology introduction requires fundamental changes in management, processes and technology architecture. The strategic key drivers are customer orientation and the adaptive nature of the business requirements. This in turn is shaping major transformations in practices related to product design, relationship with suppliers, partners and customers, outsourcing and the use of technology. Presently, many organizations are assessing the impact of these new developments on their own business strategy and operations and are often confused by the plethora of options. The recent advances in Web Services technologies further complicate the decision making processes of executives. The conference seeks to help business of technology executives better understand the strategic alternatives and the value of emerging technology in the context of eBusiness transformation, drawing on case studies from different industries.

ADMISSION:

For registration, up to date information on the agenda, transportation and hotels, or to learn more about the Fisher Center, visit our web site at http://haas.berkeley.edu/citm, e-mail citm@haas.berkeley.edu or call 510/643-5316. Space is limited so please act soon. Note: a companion workshop focusing on eBusiness support for design environments will take place on April 21, 2003. Information will be available on CITM's web site shortly.