NEW YORK -- CRM magazine is proud to announce the launch of destinationCRM 2006, an executive-level conference for sales, marketing, and customer service professionals. The event will take place at the San Jose Marriott in San Jose, California from September 17-19, 2006.

"Successful customer strategies in sales, marketing, and customer service are highly dependent on the right mix of people, process, and technology. DestinationCRM 2006 enables attendees to learn from professionals that understand this and have garnered impressive results with their customer relationship management efforts," says David Myron, editor-in-chief of CRM magazine.

CRM magazine has partnered with industry consultancy ISM to create a program packed with sessions on best practices in CRM, latest technologies, common pitfalls, tips on maximizing ROI, and more. In addition, destinationCRM 2006 offers attendees a unique opportunity to network with their executive peers. Anyone who has ever asked the question, "Am I getting the most out of my CRM initiatives?" should attend this event. Barton Goldenberg, president of ISM and a noted industry leader, will act as the conference chair.

"We have put together an impressive list of speakers and stories that will demystify how to apply best practices to sales, marketing, and customer service efforts," Goldenberg says.

DestinationCRM 2006 is geared toward c-level executives; vice presidents and directors of sales, marketing, and customer service; vice presidents and directors of business analytics or business intelligence; and vice presidents and directors of IT. "The conference is an excellent opportunity for industry professionals to leverage all of our considerable expertise, perspective, and company-wide resources," says Bob Fernekees, publisher of CRM magazine.

What Attendees Will Learn At destinationCRM 2006:

--Best practices for sales, marketing, and customer service

--How to integrate sales, marketing, and customer service tools for maximum impact

--Tips on getting your people, process, and technology mix right

--Ways to set and achieve a meaningful CRM value proposition

--How to maximize your return on investment

--Common CRM pitfalls and how to avoid them

--The latest technologies for a real-time CRM environment

DestinationCRM 2006 will also feature the announcement of the 2006 CRM magazine Market Leader Awards. These awards recognize companies and individuals who have helped customer-centric companies build and maximize positive customer relationships. Past winners have included Amdocs, Microsoft, Oracle, RightNow Technologies, Sage Software, Salesforce.com, & SugarCRM.

For more information on the event, including sponsorship opportunities, go to destinationCRM.com/Conference/2006. Check back often for updated program details and registration information.

ABOUT CRM MEDIA, LLC

CRM magazine is the leading publication serving the field of customer relationship management (CRM) with over 83,000 subscribers. CRM is a business technology magazine written for c-level executives and managers in corporate, sales, marketing, service, and information technology. Together with CRM magazine's Web site (destinationCRM.com), live Web events, conference, and custom media products, CRM Media provides business leaders the information they need to reach their strategic objectives through tactical implementation of CRM processes and technology. DestinationCRM.com and CRM magazine are properties of CRM Media, LLC.

ABOUT ISM

Founded in 1985, ISM Inc. offers strategic advisor services to organizations planning and implementing customer relationship management and real-time enterprise initiatives.