Medialink Appoints Renowned BBC Broadcaster Gunness to Key International Management Post.

LONDON -- Chris Gunness, a veteran BBC broadcaster, has been appointed Head of Media Relations for the international division of Medialink Worldwide Incorporated (Nasdaq: MDLK), a global leader in providing media services to corporations and organizations seeking to communicate their news to the public, it was announced today. Based in New York, Medialink established its international hub in London in 1992 and now serves a diverse group of clients including Diageo, adidas, the European Space Agency and the International Olympic Committee.

During his 23-year career at the BBC, Gunness held senior on-air and editorial positions in both radio and television, including BBC World anchor, BBC World Service anchor and producer, BBC's Today Programme news correspondent, and BBC's Newsnight reporter. In addition to his extensive broadcast background, Gunness previously served as Spokesman for the United Nations Secretary General in the former Yugoslavia.

Gunness will lead Medialink's international media relations team that promotes the availability of news and marketing programming to television and radio stations worldwide on behalf of the Company's clients. Gunness will provide editorial supervision for Medialink's staff of multilingual broadcast experts, which communicates in nearly 15 languages for greater local and regional news appeal. One of his primary responsibilities will be to develop campaign strategies to achieve global broadcast coverage in daily and weekly news programs for client news on topics including consumer, technology, healthcare, and finance.

"For many years, I had been reporting on the news agenda, but now I will be contributing to it," said Gunness. "I look forward to helping Medialink continue to enhance its deserved reputation as the world's leading broadcast public relations company."

"Chris will bring an unrivaled depth of broadcast experience to the Medialink team, and he will be joining us at an exciting time in our business development," stated Lucy Hadfield, managing director of Medialink International. "I am in no doubt that Chris will ensure that Medialink's clients continue to achieve extensive coverage and high visibility across the world's TV and radio news media."

Nearly 200 professionals in Medialink's offices in the United States and United Kingdom bring together their diverse backgrounds in marketing and public relations, journalism, and digital content management and research to help the Company's 3,000 clients achieve communications success. Since its inception in 1986, a customer-focused approach has driven the development of Medialink's staff, which includes experienced employees from organizations such as AOL Time Warner, ABC, CBS, NBC, The BBC, Dow Jones, United Press International and CNBC.