AUSTIN, Texas -- At its sixth annual customer conference -- Motivation 2005 -- Motive, Inc. (NASDAQ:MOTV) announced that SOFTBANK BB, Japan's largest broadband service provider is using Motive software to build a strategic advantage into its digital services, which include the delivery of value-added offerings such as security and streaming software services that significantly enhance the digital home experience.

Facing one of the most competitive markets in the world, Japanese broadband providers like SOFTBANK BB regularly invest in customer acquisition activities. Using Motive software, SOFTBANK BB has turned these investments into a competitive advantage, significantly reducing customer installation and support costs associated with new account activation.

"Motive is an important partner of SOFTBANK BB," said Masahiko Hikosaka, Customer Service Division General Manager of SOFTBANK BB. "The company's solutions provide an automated approach that improves our level of service to our customers. We will continue to work with Motive to increase and improve these results with additional products and services."

With increased cost savings and a more rewarding customer experience, Motive software is providing the foundation for SOFTBANK BB's next-generation broadband initiatives.

"We've helped SOFTBANK BB successfully address the challenge of attracting and retaining customers, and continue to maintain their position as one of the leading ADSL providers in Japan," said Kenny Van Zant, Motive's executive vice president of marketing. "As SOFTBANK BB delivers even more complex and cutting-edge digital home offerings, they'll have the Motive technology in place to help ensure that these new services perform optimally to keep their customers satisfied."

About Motive, Inc.

Motive, Inc. (NASDAQ:MOTV) has pioneered a unique approach to designing management services into Internet-era networks, systems and applications. Motive's software makes complex products and services self-managing, reducing overhead costs and optimizing customers' return on investment. Companies worldwide have relied on Motive's software to provide a range of problem remediation and configuration management tasks for more than 45 million endpoints. Founded in 1997, Motive is headquartered in Austin, Texas, and has offices in Europe and Asia. For more information, visit www.motive.com.

This press release contains forward-looking statements that involve risks and uncertainties relating to the benefits and expected usage of our products by the named customer. Actual events or results may differ materially from those described in this press release due to a number of risks and uncertainties, including, among other things: our ability and our customer's ability to achieve broad adoption and acceptance of our products, the ability of our software to produce results for the customer's subscribers, and the compatibility of our software with hardware and software platforms that are used by our customers and their subscribers now or in the future. Additional information concerning these and other risk factors associated with our business can be found in our filings with the Securities and Exchange Commission, which are available at www.sec.gov. Statements included in this press release are based upon information known to us as of the date of this release, and we assume no obligation to update any information contained in this press release.

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