Glenn,

Related to my previous post and comment to you on this: here is a win-win situation. Of course, it is easy to see how the client wins (better service, established loyalty, perks)... but I believe in this story the most appealing part is the determination by the cab driver to spend money in providing a better service.

This is counter, mostly, to what we are accustomed to see in real life. Companies don't believe in spending money simply to provide better service - or they would only do it for their platinum level customers. Alas, think about it. This guy is spending probably $2-3 per trip per passenger, in addition to maybe $5 more over the course of the year to stay in touch. I am sure it east into his profits... yet, he probably makes more than that back in customer loyalty -- not to mention that I am quite sure his tips are bigger than average!

Definitely a good story, with a customer-focused spin, and with proven value. Thanks for sharing...

You're right, Esteban. Your comment reminds me of several sayings: "You've got to spend money to make money!" And, "Everything you do comes back to you."

Thanks for the comment.

Glenn ...