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Reply to all.(Letter to the Editor)

Unification Principles

WE READ WITH INTEREST MICHAEL COHN'S article ["Unite and Conquer," March 2002, p. 19].

We were disappointed at a significant omission. By actual count, it mentioned content management a dozen times. Nowhere did we find an acknowledgement of what makes a Web site work: content clarity and readability. Too many authors of text-heavy sites have never applied a simple test to their writing product: the Gunning Fog index. It can be a writer's best friend.

DAN SCHERER

REYMONT ASSOCIATES

COPYHAWX@AOL.COM

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