How to Plan Your Competitive Strategy. (book reviews)

S. Layton, A. Hurd and W. Lipsey, London, Kogan Page, 1995, pp93, 6.99 [pounds].

There are a considerable number of marketing strategy books available impressing the novice marketeer with marketing jargon and complex models. How to Plan Your Competitive Strategy, as suggested by the authors, is about planning in an organisation whether it be a "business, non-profit organisations, volunteer groups, churches, even families", providing what appears to be a more down-to-earth approach in taking the novice marketeer through the strategic planning process.

The book i