Better training should spur sales.(Business Basics: STRATEGIES TO IMPROVE YOUR BOTTOM LINE)

As part of an ongoing series highlighting how front-line employees feel about what we do in the pest management industry, I now will discuss the top-three areas employees believe will help their companies improve sales.

Although the responses vary by company, overall themes do emerge. Most employees believe companies should advertise more and train technicians how to sell. By far the most common complaint I hear, however, is to hire salespeople--people who do more than sit behind desks all day waiting for the orders to come to them.

"My company should create