Priceline.com Unveils Top 50 Destinations For Valentine's Day/Presidents Day Long Weekend.

Business Editors

NORWALK, Conn.--(BUSINESS WIRE)--Feb. 11, 2004

Survey results are based on over

30,000 actual hotel reservation requests

Forget the chocolates and roses - just give me money.

In a survey of the top 50 most requested travel destinations

for the upcoming long Valentine's Day/Presidents Day weekend, priceline.com(R) (Nasdaq: PCLN) found that the Las Vegas Strip was #1 on travelers' minds. For its survey, priceline.com used a sample of more than 30,000 actual hotel room booking requests made by customers for check-in between February 13 and 14, 2004.

Las Vegas neighborhoods captured three of the top 50 spots, with the Strip being the most requested. New York City was popular, claiming seven of the top 50 spots. The Miami/Ft. Lauderdale area took five spots, the Hawaiian Islands took three spots on the Top 50 list. And sunny Tucson captured five spots.

                 The Priceline.com Top 50 Destinations
                for Valentine's Day/Presidents Day 2004

#1 Las Vegas Strip Area,
#2 New York's Midtown West,
#3 Miami Beach,
#4 New York's Midtown East,
#5 Miami's South Beach,
#6 Orlando's Disney World vicinity,
#7 New York's Midtown South,
#8 New York's Central Park South,
#9 Waikiki South,
#10 Waikiki North,
#11 San Francisco's Union Square,
#12 Tucson's central downtown district,
#13 Fort Lauderdale Beach,
#14 Orlando's Universal Studios/Sea World area,
#15 Tucson's airport vicinity,
#16 Scottsdale,
#17 Beverly Hills,
#18 Anaheim's Disneyland area,
#19 Downtown San Diego,
#20 Las Vegas convention center area,
#21 Tucson East,
#22 Tucson North,
#23 New York's Upper East Side,
#24 Hollywood,
#25 Los Angeles airport area,
#26 Costa Mesa,
#27 Houston's Galleria area,
#28 Lahaina,
#29 Santa Monica,
#30 Coconut Grove,
#31 New York's lower Manhattan,
#32 Tucson's La Paloma area,
#33 New York's Upper West Side,
#34 San Diego Coastal area,
#35 Kissimmee,
#36 Long Beach,
#37 Las Vegas' West Strip,
#38 North Miami Beach,
#39 San Juan,
#40 Naples,
#41 London's Mayfair area,
#42 Downtown Houston,
#43 Newport Beach,
#44 Downtown Ft. Lauderdale,
#45 Coral Gables,
#46 Ft. Lauderdale's Hollywood area,
#47 Orange County's Fountain Valley,
#48 Downtown Los Angeles,
#49 Bonita Springs,
#50 Houston's Astrodome area.

About priceline.com

Priceline.com is a travel service that offers leisure airline tickets, hotel rooms, rental cars, vacation packages and cruises. Priceline.com also offers a personal finance service for home mortgages, refinancing and home equity loans through an independent licensee. Priceline.com operates the retail travel Web sites Lowestfare.com and Rentalcars.com. Priceline.com is part-owner of Travelweb LLC. Priceline.com licenses its business model to independent licensees, including pricelinemortgage and certain international licensees.

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