Developing vision, that seemingly mystical and sometimes elusive concept, is the most important element in making any organization highly effective in promoting quality products (Collins and Porras 1991). Neave (1990), in his assessment of W. Edwards Deming's work on quality, points out that there are two essential parts of implementing Total Quality Management (TQM): there must be vision inspired by the leader, and the leader has to be pragmatic in approach. The importance of vision is also stressed by Senge (1990), who maintains that a significant vision precedes success and serve