Process redesign and the successful turn around of Shasta Industries.

Recreational vehicle manufacturer Shasta Industries was able to successfully stage a turnaround through process redesign. The company realized the need for action when its market share and margins started declining in the 1990s. The standing of the company in the market was so dismal that it was operating in the red beginning in 1993. Grant Thornton LLP was hired in 1995 to identify and implement a solution that can be enacted in a phased-in, six-month approach that would maximize available internal resources and guarantee long-term sustainment. The four critical success factors of the turn