A theory of the cultural evolution of the firm: the intra-organizational ecology of memes.

Abstract

In this article, we propose a theory of the cultural evolution of the firm. We apply cultural and evolutionary thinking to the questions posed by theories of the firm: What are firms and why do they exist? We argue that firms are best thought of as cultures, as social distributions of modes of thought and forms of externalization. Using the term 'meme' to refer collectively to cultural modes of thought (ideas, beliefs, assumptions, values, interpretative schema, and know-how), we describe culture as a social phenomenon, patterns of symbolic communication and b