Training the Trainer.

How well do you know your beer? And, how easily can you train quality controllers in-house to control the consistent flavour of your particular brand? These are questions posed by FlavorActiV in the UK which now runs courses to train trainers in the art of beer tasting.

"Our course teaches people how to taste beer properly in the context of best practices," said Simon Hadman, general manager of FlavorActiV. "At the moment, training is done within individual companies but our objective is to establish internationally recognised best practices in flavour assessment.